Service Agreement for Search Engine Optimization Services

This Service Agreement is made between the customer herein referred to as "Client", and Michael Beckett - Denial Design herein referred to as "Contractor", functioning in the capacity of an Independent Contractor, for Consulting Services to be rendered by Contractor on behalf of Client for the web site specified in the Client's subscription for the purpose of achieving satisfactory Search Engine Rankings.

The purpose of this Service Agreement is to precede a possible longer term, continuing working arrangement for search engine optimization services which may be rendered by Contractor on behalf of Client.

1. Services To Be Performed.
Contractor agrees to provide the following consulting services for Client for the purpose of achieving satisfactory search engine rankings:

(1.1). Keyword research and analysis for a maximum of 15 keywords or phrases per domain.
(1.2). Competitive analysis for main keywords/keyphrases per domain.
(1.3). Analysis of site architecture and linking structure per domain.
(1.4). Analysis of HTML and page design structure per domain.
(1.5). Recommendations for 1.1 throuth 1.4, above, as well as for necessary modifications to essential page text elements for achieving satisfactory search engine placement per domain.
(1.6). Creation of custom page titles and meta tags for site pages per domain.
(1.7). Hand submission of web site to major search engines per domain.
(1.8). Analysis and recommendations for external links to site per domain.
(1.9). Increasing “Link Popularity” of site.
(1.10). Regular reports of domain rankings in top search engines.
(1.11) Advice regarding Pay-Per-Click advertising

This agreement is for 1 (one) domain, additional domains to be charged as per section 2 below.

2. Payment.
In consideration and for compensation of Contractor's performance of these services, Client agrees to pay The Contractor the mutually agreed upon price of £34.99 inc VAT per month, per domain to be optimised, to be paid in full at the beginning of each month of service, by PayPal.

3. Time Considerations.
The term of this agreement is for a period of 12 months, with work commencing after receipt by Contractor of the agreed upon payment.

Client understands that he may not hold Contractor responsible for failure of either himself or the Web Developer of his choice to provide necessary materials, text and information, or to execute and/or implement recommended modifications, or to implement in a timely fashion.

4. Client Responsibility and Copyright Considerations.
Client will supply Contractor with all text, documents and other necessary materials, if applicable to the project, including but not limited to records pertaining to web site traffic, for performance of agreed upon services. Client affirms that he is the full copyright owner of such materials, or that he has obtained proper permission from the copyright owner(s) for use of such materials. Client will indemnify Contractor and hold Contractor harmless against any claims of libel, copyright, or trademark infringement brought against Contractor with respect to use of those materials.

Client is responsible for maintaining an up-to-date copy of the site. Contractor is not responsible for loss of search engine rankings due to Client or parties acting on behalf of the Client (other than the Contractor) overwriting, changing or removing elements of the site (pages, domain names, etc.).

5. Termination Provisions.
Either Client or Contractor may, either individually or by mutual agreement, terminate their working relationship by giving 30 days written notice to the other party.

Client and Contractor are in agreement that circumstances or conditions sometimes arise that warrant or necessitate termination of the Client-Contractor working relationship. In view of this possibility, both Client and Contractor agree that should the relationship terminate, it will be done so in an amicable fashion, maintaining an attitude of cooperation and professional demeanor, with respect for the reputation and dignity of the other party.

If notice of termination is given by either Client or Contractor, no new work shall be initiated, but any work previously authorized by Client up to the point of receipt by Contractor or Client of termination notice shall be completed, and Client agrees to be responsible for prompt payment for such services to Contractor based upon the mutually agreed upon monthly fee. These same terms will apply in the event that either Client or Contractor should initiate termination.

6. Legal Venue.
Any disputes arising from this Agreement will be litigated or arbitrated in the United Kingdom. This Agreement shall be governed in accordance with the laws of the United Kingdom.